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As most of the world already knows, on July 1, 2021 the NCAA made it legal (based on the Supreme Court’s decision) for collegiate athletes to monetize their name, image, and likeness. And while this decision has had numerous twists and turns since that day, one that has not yet taken full effect regards to high school athletes.

July 1, 2021 will forever be a day that lives in infamy to cranky, old school college sports fans. It will also be a day remembered for the opportunity it provided to collegiate athletes to benefit from their ability to monetize their name, image, and likeness.

Knowing how your customers actually feel about your products or services can be invaluable. Not only can customer feedback allow you to better meet the demands of your audience by…

Resonating with your audience on social media is at the center of building the stability, success, and longevity of a brand. The moment a marketing message sounds forced or self-serving…

Being an influencer comes with many perks and advantages. You get to enjoy your interests while making money at the same time. But what should you do come tax time? Are you a business, or an employee? Here are the...

Matchpoint is a platform for talent of all categories and levels to find and work with businesses (brands) for marketing promotions and endorsements.

Matchpoint is a platform for businesses (brands) to find and hire talent of any category for marketing promotions and endorsements. A brand on matchpoint can be a local, regional, national, franchise business or a marketing firm acting on a client's behalf.

Collegiate athletes can legally bank on their NIL (name, image, and likeness) for the first time in the history of college sports. NCAA had previously forbidden college athletes from getting paid for endorsements. However, they revised...

Both pertinent sectors, the crypto and sports industries may seem to be dissimilar from the surface. However, as cryptocurrency becomes more popular and seeks to expand its reach in aims of going completely mainstream...

This past summer, the laws surrounding how and when student athletes can market themselves changed drastically. It was a landmark moment. Overnight, a new era was ushered in allowing student athletes across the board...

For girls who have grown up playing and excelling in a sport, being recruited at the college level has marked the pinnacle of their dreams. Some have had the chance to go on to play professionally, but these have been few...