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3 Perspectives on NIL for High School Athletics

By: Courtney Henry
Jonathan Pixley
NIL
May 9, 2022

As most of the world already knows, on July 1, 2021 the NCAA made it legal (based on the Supreme Court’s decision) for collegiate athletes to monetize their name, image, and likeness. And while this decision has had numerous twists and turns since that day…

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NIL: Past, Present, & Future

By: Courtney Henry
JONATHAN PIXLEY
NIL
Apr 11, 2022

July 1, 2021 will forever be a day that lives in infamy to cranky, old school college sports fans. It will also be a day remembered for the opportunity it provided to collegiate athletes to benefit from their ability to monetize their name, image, and likeness.

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Social Listening: What is it and Why It’s Important

By: Courtney Henry
HANNAH PREVOST
BRANDS
Mar 2, 2022

Knowing how your customers actually feel about your products or services can be invaluable. Not only can customer feedback allow you to better meet the demands of your audience by…

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How to Promote Authenticity on Social Media

By: Courtney Henry
KRYSTAL FAIRCLOTH
INFLUENCER MARKETING
Feb 23, 2022

Resonating with your audience on social media is at the center of building the stability, success, and longevity of a brand. The moment a marketing message sounds forced or self-serving…

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How Influencers are Taxed

By: Courtney Henry
ZACK OLIVER
FINANCE
Jan 2, 2022

Being an influencer comes with many perks and advantages. You get to enjoy your interests while making money at the same time. But what should you do come tax time? Are you a business, or an employee? Here are the...

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Who is Considered a Matchpoint Talent?

By: Courtney Henry
MACKENZIE LANDRY
TALENT
Jan 1, 2022

Matchpoint is a platform for talent of all categories and levels to find and work with businesses (brands) for marketing promotions and endorsements.

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What is a Matchpoint Brand?

By: Courtney Henry
MACKENZIE LANDRY
BRANDS
Jan 1, 2022

Matchpoint is a platform for businesses (brands) to find and hire talent of any category for marketing promotions and endorsements. A brand on matchpoint can be a local, regional, national, franchise business or a marketing firm acting on a client's behalf.

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Why College Athletes are a Must for Your 2022 Marketing Budget

By: Courtney Henry
KRYSTAL FAIRCLOTH
NIL
Dec 5, 2021

Collegiate athletes can legally bank on their NIL (name, image, and likeness) for the first time in the history of college sports. NCAA had previously forbidden college athletes from getting paid for endorsements. However, they revised...

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Cryptos Sports Takeover

By: Courtney Henry
ZACK OLIVER
FINANCE
Aug 23, 2021

Both pertinent sectors, the crypto and sports industries may seem to be dissimilar from the surface. However, as cryptocurrency becomes more popular and seeks to expand its reach in aims of going completely mainstream...

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The Future of NIL is Female

By: Courtney Henry
KRYSTAL FAIRCLOTH
NIL
Aug 1, 2021

This past summer, the laws surrounding how and when student athletes can market themselves changed drastically. It was a landmark moment. Overnight, a new era was ushered in allowing student athletes across the board...

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Influencers First, Athletes Second

By: Courtney Henry
KRYSTAL FAIRCLOTH
INFLUENCER MARKETING
Jul 23, 2021

For girls who have grown up playing and excelling in a sport, being recruited at the college level has marked the pinnacle of their dreams. Some have had the chance to go on to play professionally, but these have been few...

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