Business of College Sports
Sep 3, 2021

Tracking Student Athlete Car Deals in the NIL Era

Car deals were often the example given when we all talked about the opportunities name, image and likeness might bring for student athletes. Dealerships aren’t disappointing, jumping right in during the first two months of this new NIL era.

So far, deals have mostly been for football student athletes, but there has been one announced for a men’s basketball player.

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Tracking Student Athlete Car Deals in the NIL Era

September 3, 2021
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Car deals were often the example given when we all talked about the opportunities name, image and likeness might bring for student athletes. Dealerships aren’t disappointing, jumping right in during the first two months of this new NIL era.

So far, deals have mostly been for football student athletes, but there has been one announced for a men’s basketball player.